Shaleen Sachdeva - Service Designer

WHAT I DO

I combine strategy and hands-on design to solve problems.
I work with teams to understand needs, map systems, and design experiences that deliver real impact.

Service Design

Designing end-to-end journeys across touchpoints, from policy and operations to digital interfaces. I create service blueprints, facilitate co-design workshops, and help organisations deliver services that are scalable and human-centred.

User Experience Design

Designing digital experiences that are intuitive and accessible. I work from wireframes through to interactive prototypes, iterating based on feedback and testing to make sure interfaces work as people expect.

Design Strategy

Connecting business goals with user needs. I help teams define problems clearly, prioritise opportunities, and build roadmaps that balance what's ambitious with what's realistic.

CASE STUDIES

Capgemini | Defra

Designing checks away from the border (ATTS)

After Brexit, new checks on animal products meant longer waits and higher costs at the border. I designed how trusted traders could do some of those checks at their own premises. The pilot started in May 2024 and was paused ahead of the general election.

Capgemini | OZEV Grant

OZEV Grant

The project shows the redesign process of Inside Government

Lebara | 2016

Lebara Play Redesign

Making it easier to sign up for a streaming service, based on journey mapping and usability testing.

LET'S CONNECT

Case studies are available on request.

If you'd like to see my work or talk through a project, email me or find me on LinkedIn.

Cookie Overview
Using the tabs to the left you are capable of reviewing what cookies are used, and by what services.

All cookies that are related to 3^rd Party services can be disabled using this form.

By default of course, we have assumed that you want the best experience possible, and have enabled what we can.

DMS
This site was constructed using our home-baked Content Management System, in order for proper performance we utilise cookies, these cookies are deemed strictly necissary and can not be disabled without impacting the functionality and performance of the website.

Cookie Name

Lifetime

Description

cfid

Session

Used by the server to assign you a session, this is how we manage to remember that you've logged in or performed other interactions.

cftoken

Click

Each page you load generates a unique token to ensure that you don't receive a page built for someone else.

cookiepolicy

1 Year

This is set to indicate that you have read, and agree to our cookie policy.

allowGA

1 Year

Some of our sites use Google Analytics, the value of this cookie (true / false) tells us if you have consented to our use of Google Analytics.

allowHJ

1 Year

Some of our sites use HotJar Analytics, the value of this cookie (true / false) tells us if you have consented to our use of HotJar Analytics.

Google Analytics
This site makes use of Google Analytics, this allows us to use a 3^rd Party, industry standard analytics tools which ensures that your data is made un-indentifyable, but allows us to find out the usage patterns on our site(s).

If you so choose, you may opt-out of this tracking below.

Cookie Name

Lifetime

Description

_ga

2 years

Used by Google Analytics to track returning users.

_gid

1 day

Used by google for this visit.

_gat_gtag_UA_*

this click

Used by Google Analytics to indicate visit starting time.

allowGA

1 year

Used by us to allow Google Analytics (or not)

Allow this site to use Google Analytics

Yes

HotJar Analytics
This site makes use of HotJar Analytics and Heatmaps, this allows us to use a 3^rd Party, industry standard analytics tools which ensures that your data is made un-indentifyable, but allows us to find out the usage patterns on our site(s).

If you so choose, you may opt-out of this tracking below.

Cookie Name

Lifetime

Description

_hjClosedSurveyInvites

1 Year

This cookie is set once a visitor interacts with a Survey invitation modal popup. It is used to ensure that the same invite does not re-appear if it has already been shown.

_hjDonePolls

1 Year

This cookie is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not re-appear if it has already been filled in.

_hjMinimizedPolls

1 Year

This cookie is set once a visitor minimizes a Feedback Poll widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site.

_hjDoneTestersWidgets

1 Year

This cookie is set once a visitor submits their information in the Recruit User Testers widget. It is used to ensure that the same form does not re-appear if it has already been filled in.

_hjIncludedInSample

1 Year

This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.

_hjShownFeedbackMessage

1 Year

This cookie is set when a visitor minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if they navigate to another page where it is set to show.

_hjid

1 Year

This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.

_hjRecordingLastActivity

Session

This should be found in sessionStorage (as opposed to cookies). This gets updated when a visitor recording starts and when data is sent through the WebSocket (the visitor performs an action that Hotjar records).

hjTLDTest

Session

When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.

_hjUserAttributesHash

Session

User Attributes sent through the Hotjar Identify API are cached for the duration of the session in order to know when an attribute has changed and needs to be updated.

_hjCachedUserAttributes

Session

This cookie stores User Attributes which are sent through the Hotjar Identify API, whenever the user is not in the sample. These attributes will only be saved if the user interacts with a Hotjar Feedback tool.

_hjLocalStorageTest

N/A

This cookie is used to check if the Hotjar Tracking Script can use local storage. If it can, a value of 1 is set in this cookie. The data stored in_hjLocalStorageTest has no expiration time, but it is deleted immediately after creating it so the expected storage time is under 100ms.

allowHJ

1 Year

Indicates that you have allowed us to use HotJar Analytics

Allow this site to use HotJar Analytics?

Yes