WHAT I DO

I combine strategy and hands-on design to solve problems.
I work with teams to understand needs, map systems, and design experiences that deliver real impact.

Service Design

Designing end-to-end journeys across touchpoints, from policy and operations to digital interfaces. I create service blueprints, facilitate co-design workshops, and help organisations deliver services that are scalable and human-centred.

User Experience Design

Designing digital experiences that are intuitive and accessible. I work from wireframes through to interactive prototypes, iterating based on feedback and testing to make sure interfaces work as people expect.

Design Strategy

Connecting business goals with user needs. I help teams define problems clearly, prioritise opportunities, and build roadmaps that balance what's ambitious with what's realistic.

Case studies are available on request.

If you'd like to see my work or talk through a project, email me or find me on LinkedIn.

 


 


LET'S CONNECT

 
Capgemini | Defra

Designing checks away from the border (ATTS)

After Brexit, new checks on animal products meant longer waits and higher costs at the border. I designed how trusted traders could do some of those checks at their own premises. The pilot started in May 2024 and was paused ahead of the general election.

Lebara Web Design

LEBARAY PLAY

Case Study on Lebara Play following a UX process.

LEBARA Content design

LEBARA - CUTSOMER SUPPORT (USER JOURNEY)