WHAT I DO

I combine strategy and hands-on design to solve problems.
I work with teams to understand needs, map systems, and design experiences that deliver real impact.

 

Service and Systems
Mapping how a service works, end-to-end
  • Map the teams, processes and systems behind the screens
  • Design journeys and service blueprints
  • Facilitate co-design workshops
  • Help organisations deliver services that are scalable & human-centred.
 
UX and Interaction Design
Designing digital experiences that are intuitive and accessible
  • Work from wireframes through to interactive prototypes
  • Iterate based on feedback and testing
  • Make sure interfaces work the way people expect
Design Strategy
Connecting business goals with user needs
  • Help teams define problems clearly
  • Prioritise opportunities
  • Build roadmaps that balance what’s ambitious with what’s realistic


CASE STUDIES

Capgemini - Defra | 2024

Designing checks away from the border (ATTS)

After Brexit, new checks on animal products meant longer waits and higher costs at the border. I designed how trusted traders could do some of those checks themselves.

Capgemini - DfT | 2022

Designing EV chargepoint grants for homes and car parks (OZEV grant)

Customer and installer journeys for government EV chargepoint grants, from alpha concept to a passed GDS beta assessment.

Capgemini - Home Office | 2025

Operating model change for two asylum interventions

Mapping how teams could take on a change to a registration process.
Full case study on request.

Lebara | 2016

Lebara Play redesign

Making it easier to sign up for a streaming service, based on journey mapping and usability testing.



LET'S CONNECT

Case studies are available on request.

If you'd like to see my work or talk through a project, email me or find me on LinkedIn.