Problems
Solution
Improve conversion rate by improving registration and subscription flow for both existing and non-existing users.
Improve retention by improving the usability of the website.
Design process
Discover
Cognative Walkthrough
Cognitive Walkthrough is a usability evaluation method where UX designer goes through a series of task and ask questions from a user perspective.User Testing
User Journey
User Journey for OTACing users
Design Recommendations (Paper-pencil sketches)
Digital Wireframes
Wireframe with deatil annotation.
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