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LEBARA PLAY

Lebara Play is an entertainment service. Lebara Play brings you the TV and movies you love from around the world. All ready to watch anytime, anywhere. Watch the latest blockbusters, hit TV shows and premium TV channels on your desktop, mobile apps, smart TV app and set-top box.


Problems

  • User drop-offs during registration & subscription.
  • Less conversion rate.
  • Drop in user retention after trial period.

Solution

Improve conversion rate by improving registration and subscription flow for both existing and non-existing users.

Improve retention by improving the usability of the website.



Design process



Discover

Cognative Walkthrough

Cognitive Walkthrough is a usability evaluation method where UX designer goes through a series of task and ask questions from a user perspective.

User Testing

User testing was conducted with 4 users from different ethnic background. The task was set keeping in mind the three touch points:
  • Discover
  • Explore
  • Buy





User Journey




User Journey for OTACing users



Design Recommendations (Paper-pencil sketches)



Digital Wireframes



Wireframe with deatil annotation.